When we started working on Forma, we weren't thinking about awards or festivals. Our goal was simply to create an identity that felt true to the brand and reflected the care that goes into restoring every piece of furniture. Over the following months, the project grew far beyond its original brief. It became a complete visual identity built around transformation, giving the brand a voice, a personality, and a system that could evolve over time. Seeing Forma selected as a finalist in the Branding category at Zagreb Design Week feels like an important milestone. It's a reminder that the time spent exploring ideas, questioning decisions, and refining every detail is always worth it. What makes this recognition especially meaningful is that the work will exist beyond the screen. We'll be exhibiting the project during the festival, where people can experience the printed pieces, materials, and identity as they were intended. Whether Forma takes home an award or not, being selected alongside so many talented designers is something we're incredibly proud of. It's another step in the journey of a project that continues to grow long after it was first launched.
