Journal
Forma selected as a finalist at Zagreb Design Week
When we started working on Forma, we weren't thinking about awards or festivals. Our goal was simply to create an identity that felt true to the brand and reflected the care that goes into restoring every piece of furniture. Over the following months, the project grew far beyond its original brief. It became a complete visual identity built around transformation, giving the brand a voice, a personality, and a system that could evolve over time. Seeing Forma selected as a finalist in the Branding category at Zagreb Design Week feels like an important milestone. It's a reminder that the time spent exploring ideas, questioning decisions, and refining every detail is always worth it. What makes this recognition especially meaningful is that the work will exist beyond the screen. We'll be exhibiting the project during the festival, where people can experience the printed pieces, materials, and identity as they were intended. Whether Forma takes home an award or not, being selected alongside so many talented designers is something we're incredibly proud of. It's another step in the journey of a project that continues to grow long after it was first launched.
Indigo Awards: Gold Winner in Branding for Graphic Design
Created by Davor Gancev Zelic and Ninethree Studio for Reputacija, this bold identity brings clarity and personality to the world of business data and reputation management. Built around simple geometric forms inspired by the letter R, bar charts, and pie charts, the visual system replaces traditional corporate blues with warm, unconventional colors. The result is a fresh and recognizable brand language that balances trust, professionalism, and character.
Why we renamed Golden Hour to Forma and what it changed
Some names describe a business. Others define where it can go. When we first met Kate, the owner and person behind the beautiful work of restoration, the business was called Golden Hour. It was a beautiful and warm name, but it also carried a very specific image. It evoked sunsets, photography, and a fleeting moment in time. The business itself was something else entirely. They carefully restore and curate vintage furniture, giving forgotten pieces a second life through craftsmanship and thoughtful design. Their work wasn't about a moment. It was about transformation. That became the starting point.